Adobe Target

• URL Parameter
• Configured Experiments
  • Gift Catalog Experiments
  • Sponsorship Experiments
  • Donation Experiments
  • Global Experiments
  • Multiple Experiments
• Configuring Donation Form Experiements
  • How to Hide Match360 on Donation Forms

URL Parameter

Some experiments cannot be done in Adobe Target alone, especially those in web apps. For that reason, we added some of them into the code. The tests are configured to rely on a URL parameter s_target_exp. To execute these tests in Adobe Target the experiment should be configured as a redirect and a page should be redirected to the same page but with the appropriate URL parameter added to it. The URL parameter will enable the experiment for the duration of the user's session and the user will see consistent behavior even if they browse away and then back to the page.

Configured Experiments

The following experiments have been added and/or configured:

Gift Catalog Experiments

• URL parameter s_target_exp=hide-cart-donation hides donation request box in the cart.
  Full URL will be https://lo-test.savethechildren.org/site/Ecommerce/?store_id=1241&VIEW_CART=1&s_target_exp=hide-cart-spon-plus-minus.
• URL parameter s_target_exp=hide-cart-shop-buttons hides action buttons in the cart, that take users out of the cart.
  Full URL will be https://lo-test.savethechildren.org/site/Ecommerce/?store_id=1241&VIEW_CART=1&s_target_exp=hide-cart-shop-buttons.
• URL parameter s_target_exp=hide-cart-main-menu hides main menu in the cart.
  Full URL will be https://lo-test.savethechildren.org/site/Ecommerce/?store_id=1241&VIEW_CART=1&s_target_exp=hide-cart-main-menu.

Sponsorship Experiments

• URL parameter s_target_exp=hide-cart-spon-plus-minus hides sponsorship increase and descrease in the cart.
  Full URL will be https://lo-test.savethechildren.org/site/Ecommerce/?store_id=1241&VIEW_CART=1&s_target_exp=hide-cart-spon-plus-minus.
• URL parameter s_target_exp=hide-sponsorship-search hides search bar on the sponsorship search page. Full URL will be https://lo-test.savethechildren.org/site/SPageNavigator/sponsorship.html?s_target_exp=hide-sponsorship-search#!/.
  Note that the URL parameter must follow immediately after .html and the final part should be #!/.
• URL parameter s_target_exp=reverse-sponsorship-actions reverses the order of buttons below each child profile on the sponsorship landing page.
  Full URL will be https://lo-test.savethechildren.org/site/SPageNavigator/sponsorship.html?s_target_exp=reverse-sponsorship-actions#!/.
  Note that the URL parameter must follow immediately after .html and the final part should be #!/.
• URL parameter s_target_exp=hide-sponsorship-sections will hide informational sections on the sponsorship landing page.
  Full URL will be https://lo-test.savethechildren.org/site/SPageNavigator/sponsorship.html?s_target_exp=hide-sponsorship-sections#!/

Donation Experiments

Most donation experiments require not just the URL change but also form configuration updates for the experiements to work.

• URL parameter s_target_exp=hide-match360 will hide Match 360 don donation forms. See instructions below for how the donation form will need to be configured for this to work.
  Full URL will be https://lo-test.savethechildren.org/site/Donation2?df_id=2504&mfc_pref=T&2504.donation=form1&s_target_exp=hide-match360
• URL parameter tip-up-checked=false will display tip up unchecked by default regardless of how the form is configured, no additional form configuration is needed.
  Full URL will be https://lo-test.savethechildren.org/site/Donation2?df_id=1620&mfc_pref=T&1620.donation=form1&tip-up-checked=false
• URL parameter tip-up-checked=true will display tip up checked by default regardless of how the form is configured, no additional form configuration is needed.
  Full URL will be https://lo-test.savethechildren.org/site/Donation2?df_id=1620&mfc_pref=T&1620.donation=form1&tip-up-checked=false
• URL parameter tip-up=false will hide tip up if it's present on the form. No additional form configuration is needed.
  Full URL will be https://lo-test.savethechildren.org/site/Donation2?df_id=1620&mfc_pref=T&1620.donation=form1&tip-up=false

Global Experiments

• URL parameter s_target_exp=mobile-reduced-form-margin created 2022-03-29, will load an alternative stylesheet where the margin between form elements on mobile is reduced.
  Full URL will be https://lo-test.savethechildren.org/site/Donation2?df_id=1620&mfc_pref=T&1620.donation=form1&s_target_exp=mobile-reduced-form-margin

Multiple Experiments

The code was configured to allow the experiments to be combined as well. If the values or parameters are combined, two experiments will run at the same time. For example, adding s_target_exp=hide-cart-donation_hide-cart-shop-buttons to the URL will hide donation request box and the action buttons in cart. Adding s_target_exp=hide-cart-donation_hide-cart-shop-buttons_hide-cart-spon-plus-minus to the URL will hide donation request box, actions buttons, and sponsorship increase in cart. Full URL for the experiment redirect will be https://lo-test.savethechildren.org/site/Ecommerce/?store_id=1241&VIEW_CART=1&s_target_exp=hide-cart-donation_hide-cart-shop-buttons_hide-cart-spon-plus-minus.

Configuring Donation Form Experiements

How to Hide Match360 on Donation Forms

To make Match360 conditional you just need to configure the donation pages as follows.

If the form doesn’t have match360 enabled follow the appropriate instructions to configure the form to have Match360. On donation form pages search for:

[[S51:reus_360matchpro_donation_widget]]

Replace that code with:

[[?xhide-match360x::x[[S80:target_exp]]x::::
  [[S51:reus_360matchpro_donation_widget]]
]]

On the donation thank you pages search for:

[[S51:reus_360matchpro_confirmation_page]]

Replace that code with:

[[?xhide-match360x::x[[S80:target_exp]]x::::
  [[S51:reus_360matchpro_confirmation_page]]
]]

In this example I assume that the Match360 is shown by default on the donation form but hidden when the URL parameter is present. The reverse can be done as well as needed. The key here is that hide-match360 in the URL should match the value in code snippet below. The final URL for the donation page in Target would be as follows, the bold part is what would trigger the condition for the experiment: https://lo-test.savethechildren.org/site/Donation2?df_id=2504&mfc_pref=T&2504.donation=form1&s_target_exp=hide-match360.