Personally Identifiable Data

The scripts remove all personally identifiable data and other parameters that do not define unique page view before passing the URL value into analytics.

The full list of parameters that are removed are in Data Elements section in DTM and Launch. This was done so new parameter can be easily updated by STC or DNL without a need to create a new code release.

The name of the element in DTM is content: query parameters to exclude.
The name of the elemtn in Launch is content:parametersToExclude.